Mansory: Every Current Model, What It Costs and Who Builds It

Mansory is the most talked-about name in luxury car tuning, and the most divisive. The company from Brand in Bavaria turns Rolls-Royces, Lamborghinis, Ferraris, Bugattis and the Mercedes G-Class into carbon-fibre showpieces with their own names, wheels and interiors — and sometimes far more power. This guide covers every current Mansory model, what the cars really cost on the market, and how Mansory differs from Brabus and Novitec.

Founded 1989 · Founder: Kourosh Mansory · HQ: Brand, Bavaria · Most powerful road conversion: Revuelto Initiate, 1,070 PS · Highest asking price: Chiron Centuria, £3.7M

What Is Mansory?

Mansory was founded in 1989 by Kourosh Mansory, an Iranian-born designer who started out customising cars in Munich (autoevolution). The company, today Mansory Design & Holding GmbH, is based in Brand, a small town in the Fichtel Mountains of northern Bavaria (Wikipedia), where it works from a former shoe factory. Mansory says it employs more than 200 people.

What sets Mansory apart from most tuners is that it makes almost everything in-house. It lays up its own carbon-fibre body parts and cures them in its own autoclave, designs its own forged wheels and trims interiors in its own saddlery (autoevolution). That is why a Mansory car rarely looks like a bolt-on kit: the bonnet, bumpers, wings and roof are often entirely new.

Mansory sells through a network of partners. In North America, Limited Spec Automotive in Miami calls itself the only official Mansory dealer and runs the “Mansory USA” builds that appear almost weekly on Instagram (Limited Spec). In the Middle East, Mansory has built five cars for the Dubai Police fleet, the latest a Ferrari 812 Superfast in September 2026 (Gulf News).

How a Mansory Conversion Works

Mansory offers three levels of work, and the difference matters when you compare prices:

• Soft Kit: a cosmetic package — front spoiler, side skirts, diffuser, wing, wheels and interior details. The car keeps its original body shape and factory power. Recent examples are the Porsche 911 Turbo S Soft Kit (V2 shown in September 2026) and the Rolls-Royce Cullinan Series II Soft Kit.
• Full conversion: a new carbon-fibre body, often a widebody, with Mansory’s own name, such as Billionaire, Pugnator, Equestre or Initiate. These are usually built in a fixed, numbered series.
• Performance packages: engine software, turbochargers and exhaust, named after the output — P820 for an 820 hp G 63, P950 for a 950 PS Mercedes-AMG S 63 E Performance.

On top of that, almost every car gets Mansory forged wheels (up to 26 inches on the Cybertruck) and a bespoke interior, often in bright colour combinations with embroidered logos and exposed carbon.

Every Current Mansory Model at a Glance

The table lists the most important Mansory models of recent years. Power is quoted as Mansory or the cited outlet published it; “stock” is the factory figure of the donor car. Where Mansory changes only the looks, the power is unchanged.

The pattern is clear: Mansory adds the most power to turbocharged cars where software and turbos unlock big gains — the G 63 gains 235 hp, the S 63 E Performance 148 PS. On naturally aspirated V12s and Bugattis, the work is mostly visual.

Mercedes-AMG G 63: Mansory’s Best-Known Canvas

No car is more closely tied to Mansory than the G-Class. For the current W465 generation, Mansory launched two full conversions in September 2024: the Gronos and the Grande Entrée, the latter with rear-hinged rear doors. Both use the P820 package, which takes the 4.0-litre twin-turbo V8 from 585 to 820 hp and from 850 to 1,150 Nm, for 0–100 km/h in 4.0 seconds. Each is limited to 8 units (Mansory).

In May 2026 Mansory added the Azura Cabrio, a two-door G-Class convertible with the same 820 hp, shown at Top Marques Monaco (Carscoops). A Mansory makeover of the 2027 G 63 appeared at the end of September 2026; its power output has not been disclosed (autoevolution).

G 63 P820: 820 hp · 1,150 Nm · 0–100 km/h 4.0 s · 8 Gronos + 8 Grande Entrée · 2026 example asking $499,980 vs $195,500 for a new G 63

Rolls-Royce: Cullinan Billionaire, Phantom and Spectre

The Rolls-Royce Cullinan is the Mansory car people search for most. The Cullinan Billionaire of March 2019 set the template: a widened body, 611 PS and 950 Nm (40 PS and 100 Nm more than stock), 280 km/h, and a limit of 13 units at €785,000 in Germany (Carscoops).

Newer Cullinan versions include the Shooting Star, which Limited Spec showed in Miami in April 2026 and lists at 710 hp (Limited Spec), and Soft Kits for the facelifted Cullinan Series II. Mansory also builds full kits for the Phantom, from the earlier Conquistador to new Phantom Series II cars, and for the electric Spectre, where the power stays at the factory 585 PS.

Lamborghini: Revuelto Initiate, Urus Venatus and Aventador Carbonado

The Revuelto Initiate is currently the most powerful Mansory road car. Mansory raised the V12 from 825 to 880 PS and 760 Nm, for a system output of 1,070 PS, 0–100 km/h in 2.4 seconds and a claimed 354 km/h (Motor1). A Mansory USA Revuelto in white with red details followed in September 2026, this time with factory power (autoevolution).

For the Urus, the Venatus pushes the twin-turbo V8 to 900 hp and 1,100 Nm with a top speed of more than 320 km/h, in a series of nine to ten cars (Motor1). Before that, the Aventador-based Carbonado family — Carbonado, Apertos, Evo and Black Diamond — made Mansory famous for bodies built almost entirely from exposed carbon. A Carbonado Apertos was priced at €1.2 million at the 2014 Essen Motor Show (autoevolution).

Ferrari: Purosangue Pugnator, 12Cilindri Equestre and the Stallone

Mansory’s Ferraris carry Italian-sounding names. The Stallone name has been used on the 599, F12 and 812; the 812 Stallone is quoted at 830 hp (Mansory). The Pugnator of September 2024 turns the Ferrari Purosangue into a 755 hp SUV with 730 Nm (Mansory), and the one-off Pugnator Tricolore wears the colours of the Italian flag. In September 2025 the Equestre became the first full conversion of the Ferrari 12Cilindri, with 855 hp and 730 Nm (autoevolution).

Ferrari has not always been amused. In October 2021 the Court of Justice of the European Union sided with Ferrari in a design-rights case over Mansory’s 4XX Siracusa kit for the 488 GTB, which Ferrari said copied the front of its FXX K track car (Carscoops).

Bugatti and Koenigsegg: Centuria, Vincerò and the Jesko

Mansory’s hypercar work is purely visual, but the price tags are the highest in its history. The Centuria, a Chiron with a new carbon body shown at Geneva in 2019, kept the standard 1,500 PS and was offered for £3.7 million (Top Gear). Earlier, the Veyron-based Linea Vincerò and Vincerò d’Oro introduced the name Mansory brought back in August 2026.

At Pebble Beach in August 2026, Mansory showed two one-off Bugattis: the Vincerò, based on the open W16 Mistral — a car limited to 99 units that autoevolution values at about $10 million — and the Vivere, based on a Chiron (Motor1, autoevolution). In February 2026 Mansory also revealed a 17-piece carbon aero kit for the Koenigsegg Jesko (Top Gear).

Tesla Cybertruck, Zeekr and Other Surprises

Mansory does not limit itself to supercars. The Elongation and Elongation Evo kits for the Tesla Cybertruck add new bumpers, wheel-arch extensions and 26-inch forged wheels (Carwow). In 2026 the Zeekr 9X became the first Chinese car to get a Mansory conversion, keeping its 1,400 PS plug-in hybrid drivetrain (Paul Tan). The 2020 Le Mansory was a Ford GT with 710 PS, built three times and offered for €1.8 million (Carscoops). Mansory also sells golf carts, e-scooters and clothing.

How Much Does a Mansory Cost?

Mansory does not publish a price list; its own listings say “request price”. The best guide is what dealers ask for finished cars. These are real asking prices, not sale results:

Two numbers explain the premium. A Miami dealer quoted the Cullinan widebody kit alone at $350,000, and a 2026 Mansory G 63 was listed at $499,980 — about 2.5 times the $195,500 base price of a new G 63 (autoevolution). In other words, a full Mansory conversion often costs as much as the donor car itself.

Do Mansory Cars Hold Their Value?

It depends on the car. Limited, numbered conversions of rare donors — the 13 Cullinan Billionaires, the 3 Le Mansory Ford GTs, the one-off Bugattis — are offered well above the price of the standard car. Volume products are a different story. According to autoevolution’s September 2026 market check, older Mansory Cullinans with 20,000–50,000 miles are listed between $185,000 and almost $300,000, mid-cycle cars at $250,000–380,000, and Series II cars from $420,000 to over $600,000 — while a new standard Cullinan starts at almost $450,000 (autoevolution). The taste is personal, so the circle of second buyers is smaller than for a factory car.

One more point for buyers: fake kits exist. In May 2026 Mansory and its US distributor sued an influencer and a customisation shop in Florida over a Lamborghini Urus fitted with allegedly counterfeit Mansory parts (Bloomberg Law). If you are buying a used “Mansory”, ask for the conversion documents.

Mansory vs Brabus vs Novitec

The three big German tuners are often mentioned together, but they do different things:

Put simply: Brabus is about speed, Novitec about performance with a wide body, and Mansory about the look.

Latest Mansory Builds (August–October 2026)

• 1 October: turquoise G 63 Grande Entrée with P820 package, 8 units (Carscoops).
• 29 September: Mansory makeover of the 2027 G 63 and a white Mansory USA Revuelto (autoevolution).
• 26 September: Porsche 911 Turbo S Soft Kit V2 (autoevolution).
• September: Ferrari 812 Superfast for the Dubai Police, the fifth Mansory car in the fleet (Gulf News).
• August: Bugatti Vincerò and Vivere one-offs at Pebble Beach (Motor1).

Batman Garage Verdict

Mansory is not for everyone, and it does not try to be. If you want more speed, a Brabus or a factory special will do more for less. If you want a car that nobody else at the hotel has, Mansory is the most complete option on the market: own carbon bodies, own wheels, own interiors, and numbered series. The safest buys are the rare, documented conversions — the Cullinan Billionaire, the G 63 Gronos and Grande Entrée or the Revuelto Initiate — bought from an official partner with the paperwork. For more widebody tuning, see our guide to every Novitec N-Largo and the 1,000 hp Brabus Bodo.

Sources

• Mansory official pages: Gronos & Grande Entrée, Pugnator, Stallone 812, MCX Pergusa, Elongation.
• Company history: Wikipedia — Mansory, autoevolution (May 2023), Limited Spec Automotive.
• Models: Motor1 (Initiate), Motor1 (Venatus), autoevolution (P950), Carscoops (Le Mansory), Carscoops (Azura).
• Prices and market: autoevolution used Cullinan check (September 2026) and dealer listings linked in the price table. Asking prices are not sale prices.
• Legal: Carscoops (CJEU ruling, October 2021), Bloomberg Law (May 2026).
• Photos: Wikimedia Commons, credited under each image. They show Mansory cars at motor shows and on the road and are resized.

Frequently Asked Questions